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When I started creating user-generated content, I didn’t see many women who looked like me. That alone was reason enough. Women 50-plus — Gen X, Boomers — we built the modern consumer economy. We buy for ourselves, our kids, our grandkids, our parents, our pets. We are the target market, whether brands realize it or not. And yet, most advertising still acts like we disappeared somewhere around 42. I’m not here to complain about that. I’m here to be part of the solution. When

Finding My Voice After 60 I’ll never forget sitting on a crosstown bus in Manhattan one morning, heading to work. I looked around and realized I was the oldest person on the bus. Everyone else was young, moving fast, buzzing with their phones and coffee. And I remember thinking: Where was everyone my age? That’s when it hit me — I wasn’t just older, I was invisible. Not in a dramatic way, but in a slow fade. At work, younger voices were the ones managers leaned into. Out in t